Fashion Shows

Fashion Shows have been an integral part of European Bridal Week since its very beginning and were reintroduced to Rome Bridal Week in 2026, reflecting the industry’s continuous evolution and the importance of presenting bridal fashion in a live and engaging format.

At United Fairs, the guiding principle is to move with the times – continuously rethinking how fashion is experienced, presented, and connected to the market.

In 2026, EBW introduced a completely new Fashion Show concept, redefining the traditional runway format. The focus shifted towards a more immersive and audience-centred experience, bringing collections physically and emotionally closer to buyers and industry professionals. This approach allowed every detail, movement, and design element to be experienced in a more immediate and impactful way.

The result was an overwhelming success. With consistently full presentations and exceptionally high demand from both exhibitors and visitors, the new format clearly resonated with the industry. It created a focused, high-energy environment where fashion was not only showcased, but truly experienced in context.

This evolution reflects United Fairs’ ongoing commitment to innovation within the exhibition landscape. By adapting formats to the needs of today’s market, United Fairs continues to strengthen EBW’s position as a leading international platform for bridal and fashion, where presentation, business, and experience come together in a meaningful and future-oriented way.